Advertising media planning : a brand management approach /

Advertising media planning : a brand management approach /

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Bibliographic Details
Main Author: Kelley, Larry D.
Other Authors: Jugenheimer, Donald W., Sheehan, Kim Bartel
Format: Book
Language:English
Published: New York : Routledge, 2015.
Edition:4th ed.
Subjects:
Advertising media planning.
Brand name products.
Marketing.
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Description
Physical Description:viii, 351 p ; cm.
ISBN:9780765640901

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