Advertising media planning : a brand management approach /

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Bibliographic Details
Main Author:	Kelley, Larry D.
Other Authors:	Jugenheimer, Donald W., Sheehan, Kim Bartel
Format:	Book
Language:	English
Published:	New York : Routledge, 2015.
Edition:	4th ed.
Subjects:	Advertising media planning. Brand name products. Marketing.
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