The challenges facing brand managers today

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Xehetasun bibliografikoak
Erakunde egilea:	ebrary, Inc
Beste egile batzuk:	Guzmán, Francisco, Iglesias, Oriol
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	[Bradford] : Emerald Insight, 2012.
Saila:	Journal of product & brand management : featuring pricing strategy & practice, v. 21, no. 6
Gaiak:	New products > Management. New products > Marketing. Branding (Marketing) Advertising > Brand name products. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

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