The challenges facing brand managers today

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Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Guzmán, Francisco, Iglesias, Oriol
Format:	Electronic eBook
Language:	English
Published:	[Bradford] : Emerald Insight, 2012.
Series:	Journal of product & brand management : featuring pricing strategy & practice, v. 21, no. 6
Subjects:	New products > Management. New products > Marketing. Branding (Marketing) Advertising > Brand name products. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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