The challenges facing brand managers today

The challenges facing brand managers today

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Guzmán, Francisco, Iglesias, Oriol
Format: Electronic eBook
Language:English
Published: [Bradford] : Emerald Insight, 2012.
Series:Journal of product & brand management : featuring pricing strategy & practice, v. 21, no. 6
Subjects:
New products > Management.
New products > Marketing.
Branding (Marketing)
Advertising > Brand name products.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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020 |z 9781781903612 
020 |z 9781781903629 (e-book) 
035 |a (CaPaEBR)ebr10651494 
035 |a (OCoLC)828743512 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HF5415.153  |b .C43 2012eb 
245 0 4 |a The challenges facing brand managers today  |h [electronic resource] /  |c guest editors, Francisco Guzmán and Oriol Iglesias. 
260 |a [Bradford] :  |b Emerald Insight,  |c 2012. 
300 |a p. [386]-488. 
490 0 |a Journal of product & brand management : featuring pricing strategy & practice,  |x 1061-0421 ;  |v v. 21, no. 6 
504 |a Includes bibliographical references. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a New products  |x Management. 
650 0 |a New products  |x Marketing. 
650 0 |a Branding (Marketing) 
650 0 |a Advertising  |x Brand name products. 
655 7 |a Electronic books.  |2 local 
700 1 |a Guzmán, Francisco. 
700 1 |a Iglesias, Oriol. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10651494  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 151818  |d 151818 

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