The challenges facing brand managers today

שמור ב:

מידע ביבליוגרפי
מחבר תאגידי:	ebrary, Inc
מחברים אחרים:	Guzmán, Francisco, Iglesias, Oriol
פורמט:	אלקטרוני ספר אלקטרוני
שפה:	אנגלית
יצא לאור:	[Bradford] : Emerald Insight, 2012.
סדרה:	Journal of product & brand management : featuring pricing strategy & practice, v. 21, no. 6
נושאים:	New products > Management. New products > Marketing. Branding (Marketing) Advertising > Brand name products. Electronic books.
גישה מקוונת:	An electronic book accessible through the World Wide Web; click to view
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!

MARC


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020			\|z 9781781903612
020			\|z 9781781903629 (e-book)
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035			\|a (OCoLC)828743512
040			\|a CaPaEBR \|c CaPaEBR
050	1	4	\|a HF5415.153 \|b .C43 2012eb
245	0	4	\|a The challenges facing brand managers today \|h [electronic resource] / \|c guest editors, Francisco Guzmán and Oriol Iglesias.
260			\|a [Bradford] : \|b Emerald Insight, \|c 2012.
300			\|a p. [386]-488.
490	0		\|a Journal of product & brand management : featuring pricing strategy & practice, \|x 1061-0421 ; \|v v. 21, no. 6
504			\|a Includes bibliographical references.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2013. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a New products \|x Management.
650		0	\|a New products \|x Marketing.
650		0	\|a Branding (Marketing)
650		0	\|a Advertising \|x Brand name products.
655		7	\|a Electronic books. \|2 local
700	1		\|a Guzmán, Francisco.
700	1		\|a Iglesias, Oriol.
710	2		\|a ebrary, Inc.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10651494 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
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