A master class in brand planning the timeless works of Stephen King /

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Detalles Bibliográficos
Autor Principal:	King, Stephen, 1931-2006
Autor Corporativo:	ebrary, Inc
Outros autores:	Lannon, Judie, Baskin, Merry
Formato:	Electrónico eBook
Idioma:	inglés
Publicado:	Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007.
Subjects:	Branding (Marketing) > Management. New products. Brand name products. Advertising > Management. Marketing research. Electronic books.
Acceso en liña:	An electronic book accessible through the World Wide Web; click to view
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