A master class in brand planning the timeless works of Stephen King /

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Bibliografski detalji
Glavni autor:	King, Stephen, 1931-2006
Autor kompanije:	ebrary, Inc
Daljnji autori:	Lannon, Judie, Baskin, Merry
Format:	Elektronički e-knjiga
Jezik:	engleski
Izdano:	Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007.
Teme:	Branding (Marketing) > Management. New products. Brand name products. Advertising > Management. Marketing research. Electronic books.
Online pristup:	An electronic book accessible through the World Wide Web; click to view
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