A master class in brand planning the timeless works of Stephen King /
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| Autor corporatiu: | |
| Altres autors: | , |
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Chichester, West Sussex, England ; Hoboken, NJ :
John Wiley & Sons,
c2007.
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| Matèries: | |
| Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
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| Descripció de l’ítem: | A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners. |
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| Descripció física: | xliii, 351 p. : ill. |
| Bibliografia: | Includes bibliographical references and index. |