A master class in brand planning the timeless works of Stephen King /
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, England ; Hoboken, NJ :
John Wiley & Sons,
c2007.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 007 | cr cn||||||||| | ||
| 008 | 070827s2007 enka sb 001 0 eng | ||
| 010 | |z 2007035534 | ||
| 020 | |z 9780470517918 (cloth : alk. paper) | ||
| 020 | |z 0470517913 (cloth : alk. paper) | ||
| 035 | |a (CaPaEBR)ebr10300872 | ||
| 035 | |a (OCoLC)647782734 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.1255 |b .K56 2007eb |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 100 | 1 | |a King, Stephen, |d 1931-2006. | |
| 245 | 1 | 2 | |a A master class in brand planning |h [electronic resource] : |b the timeless works of Stephen King / |c edited by Judie Lannon, Merry Baskin. |
| 260 | |a Chichester, West Sussex, England ; |a Hoboken, NJ : |b John Wiley & Sons, |c c2007. | ||
| 300 | |a xliii, 351 p. : |b ill. | ||
| 500 | |a A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) |x Management. | |
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Advertising |x Management. | |
| 650 | 0 | |a Marketing research. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Lannon, Judie. | |
| 700 | 1 | |a Baskin, Merry. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10300872 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 99017 |d 99017 | ||