A master class in brand planning the timeless works of Stephen King /
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| 其他作者: | , |
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Chichester, West Sussex, England ; Hoboken, NJ :
John Wiley & Sons,
c2007.
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| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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| Item Description: | A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners. |
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| 实物描述: | xliii, 351 p. : ill. |
| 参考书目: | Includes bibliographical references and index. |