Rethinking prestige branding : secrets of the ueber-brands /

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Bibliographic Details
Main Authors:	Schaefer, Wolfgang (Author), Kuehlwein, J. P. (Author)
Format:	Electronic eBook
Language:	English
Published:	London, England ; Philadelphia, Pennsylvania ; New Delhi, India : Kogan Page, 2015.
Subjects:	Branding (Marketing) Brand name products. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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