The challenges facing brand managers today

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Guzmán, Francisco, Iglesias, Oriol
Format: Electronic eBook
Language:English
Published: [Bradford] : Emerald Insight, 2012.
Series:Journal of product & brand management : featuring pricing strategy & practice, v. 21, no. 6
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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