What's in a name? advertising and the concept of brands /

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Bibliographic Details
Main Author:	Jones, John Philip
Corporate Author:	ebrary, Inc
Other Authors:	Slater, Jan
Format:	Electronic eBook
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, c2003.
Edition:	2nd ed.
Subjects:	Advertising. Brand name products. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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