What's in a name? advertising and the concept of brands /
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Συγγραφή απο Οργανισμό/Αρχή: | |
| Άλλοι συγγραφείς: | |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
Armonk, N.Y. :
M.E. Sharpe,
c2003.
|
| Έκδοση: | 2nd ed. |
| Θέματα: | |
| Διαθέσιμο Online: | An electronic book accessible through the World Wide Web; click to view |
| Ετικέτες: |
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MARC
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| 005 | 20171002054737.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 020910s2003 nyua sb 001 0 eng | ||
| 020 | |z 0765609738 (alk. paper) | ||
| 035 | |a (CaPaEBR)ebr10178046 | ||
| 035 | |a (OCoLC)228172887 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5823 |b .J718 2003eb |
| 082 | 0 | 4 | |a 658.8/343 |2 21 |
| 100 | 1 | |a Jones, John Philip. | |
| 245 | 1 | 0 | |a What's in a name? |h [electronic resource] : |b advertising and the concept of brands / |c by John Philip Jones and Jan S. Slater. |
| 250 | |a 2nd ed. | ||
| 260 | |a Armonk, N.Y. : |b M.E. Sharpe, |c c2003. | ||
| 300 | |a xxiii, 308 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Brand name products. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Slater, Jan. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10178046 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 81677 |d 81677 | ||