What's in a name? advertising and the concept of brands /

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Bibliografski detalji
Glavni autor: Jones, John Philip
Autor kompanije: ebrary, Inc
Daljnji autori: Slater, Jan
Format: Elektronički e-knjiga
Jezik:engleski
Izdano: Armonk, N.Y. : M.E. Sharpe, c2003.
Izdanje:2nd ed.
Teme:
Online pristup:An electronic book accessible through the World Wide Web; click to view
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MARC

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035 |a (CaPaEBR)ebr10178046 
035 |a (OCoLC)228172887 
040 |a CaPaEBR  |c CaPaEBR 
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100 1 |a Jones, John Philip. 
245 1 0 |a What's in a name?  |h [electronic resource] :  |b advertising and the concept of brands /  |c by John Philip Jones and Jan S. Slater. 
250 |a 2nd ed. 
260 |a Armonk, N.Y. :  |b M.E. Sharpe,  |c c2003. 
300 |a xxiii, 308 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Advertising. 
650 0 |a Brand name products. 
655 7 |a Electronic books.  |2 local 
700 1 |a Slater, Jan. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10178046  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 81677  |d 81677