Cita APA
Jones, J. P., & Slater, J. (2003). What's in a name?: Advertising and the concept of brands (2nd ed.). M.E. Sharpe.
Citación estilo Chicago
Jones, John Philip, and Jan Slater. What's in a Name?: Advertising and the Concept of Brands. 2nd ed. Armonk, N.Y.: M.E. Sharpe, 2003.
Cita MLA
Jones, John Philip, and Jan Slater. What's in a Name?: Advertising and the Concept of Brands. 2nd ed. M.E. Sharpe, 2003.
Warning: These citations may not always be 100% accurate.