What's in a name? advertising and the concept of brands /

I tiakina i:
Ngā taipitopito rārangi puna kōrero
Kaituhi matua: Jones, John Philip
Kaituhi rangatōpū: ebrary, Inc
Ētahi atu kaituhi: Slater, Jan
Hōputu: Tāhiko īPukapuka
Reo:Ingarihi
I whakaputaina: Armonk, N.Y. : M.E. Sharpe, c2003.
Putanga:2nd ed.
Ngā marau:
Urunga tuihono:An electronic book accessible through the World Wide Web; click to view
Ngā Tūtohu: Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
Whakaahuatanga
Whakaahuatanga ōkiko:xxiii, 308 p. : ill.
Rārangi puna kōrero:Includes bibliographical references and index.