Marketing Research, Global Edition/
For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9...
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| Main Authors: | , , |
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| Format: | Electronic Book |
| Published: |
Harlow :
Pearson International Content,
2019.
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| Edition: | Ninth edition |
| Subjects: | |
| Online Access: | https://resolver.vitalsource.com/9781292318097 |
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