Marketing Management : A Relationship Approach/
<br>This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used bymost marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers,...
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| Главный автор: | |
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| Формат: | Электронный ресурс |
| Опубликовано: |
Harlow :
Pearson International Content,
2020.
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| Редактирование: | Fourth edition |
| Предметы: | |
| Online-ссылка: | https://resolver.vitalsource.com/9781292351445 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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