Digital branding : a complete step-by-step guide to strategy, tactics and measurement /

" In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel sel...

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Autor principal: Rowles, Daniel
Formato: Libro
Lenguaje:inglés
Publicado: London : Kogan Page, 2014.
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