The digital crown : winning at content on the web /

"Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote,...

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Bibliographic Details
Main Author: Leibtag, Ahava
Format: Electronic eBook
Language:English
Published: Amsterdam : Morgan Kauffmann is an imprint of Elsevier, [2014]
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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