The digital crown : winning at content on the web /
"Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea...
Đã lưu trong:
| Tác giả chính: | |
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| Định dạng: | Điện tử eBook |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
Amsterdam :
Morgan Kauffmann is an imprint of Elsevier,
[2014]
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| Những chủ đề: | |
| Truy cập trực tuyến: | An electronic book accessible through the World Wide Web; click to view |
| Các nhãn: |
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
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| Tóm tắt: | "Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea what it really means, how to achieve content excellence, ascend the throne, and wear the crown. If you need to understand the hows, whys, whens and whos of creating great content for your audience to consume, then this book is for you. You may feel unequipped to create and deliver fabulous content experiences for a variety of reasons: not enough budget, not the right staff, not enough content, too much content. If you've noticed that focusing on video, or blogging, or search engine optimization (SEO), or social media, or the next hot digital thing, isn't getting you where you really want to go, then you're in the right place. Together, learning both the theory of content, as well as tactics and tools for content success, we will build a roadmap toward digital strategy victory"-- |
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| Mô tả vật lý: | 1 online resource (359 pages) : illustrations |
| Thư mục: | Includes bibliographical references and index. |
| số ISBN: | 9780124076570 (e-book) |