Digital branding : a complete step-by-step guide to strategy, tactics and measurement /
" In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel sel...
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Détails bibliographiques
| Auteur principal: |
Rowles, Daniel |
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| Format: | Livre
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| Langue: | anglais |
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| Publié: |
London :
Kogan Page,
2014.
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| Sujets: | |
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