Digital branding : a complete step-by-step guide to strategy, tactics and measurement /

" In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channe...

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Bibliographic Details

Main Author:	Rowles, Daniel
Format:	Book
Language:	English
Published:	London : Kogan Page, 2014.
Subjects:	Branding (Marketing). Internet marketing. BUSINESS & ECONOMICS / E-Commerce / Internet Marketing BUSINESS & ECONOMICS / Marketing / General
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