Marketing Research, Global Edition/

For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9...

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Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Burns, Alvin C. (Egilea), Veeck, Ann (Egilea), Bush, Ronald F. (Egilea)
Formatua: Baliabide elektronikoa Liburua
Argitaratua: Harlow : Pearson International Content, 2019.
Edizioa:Ninth edition
Gaiak:
Sarrera elektronikoa:https://resolver.vitalsource.com/9781292318097
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