Marketing Research, Global Edition/

For courses in global marketing. A conceptual approach and introduction to the field of marketing research Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9...

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Bibliografski detalji

Glavni autori:	Burns, Alvin C. (Autor), Veeck, Ann (Autor), Bush, Ronald F. (Autor)
Format:	Elektronički Knjiga
Izdano:	Harlow : Pearson International Content, 2019.
Izdanje:	Ninth edition
Teme:	Business & Economics/Marketing/General
Online pristup:	https://resolver.vitalsource.com/9781292318097
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