Essentials of Marketing/
<p>Like Brassington’s <i>Principles of Marketing</i>, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style...
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| Autori principali: | , |
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| Natura: | Elettronico Libro |
| Pubblicazione: |
Harlow :
Pearson International Content,
2013.
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| Edizione: | Third edition |
| Soggetti: | |
| Accesso online: | https://resolver.vitalsource.com/9780273728139 |
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