Essentials of Marketing/

<p>Like Brassington’s <i>Principles of Marketing</i>, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style...

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Bibliographic Details

Main Authors:	Brassington, Frances (Author), Pettitt, Stephen (Author)
Format:	Electronic Book
Published:	Harlow : Pearson International Content, 2013.
Edition:	Third edition
Subjects:	Non-Classifiable Business & Economics/Marketing/General
Online Access:	https://resolver.vitalsource.com/9780273728139
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