Marketing Management/
The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as...
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| Autores principales: | , , , , |
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| Formato: | Electrónico Libro |
| Publicado: |
Harlow :
Pearson International Content,
2024.
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| Edición: | Fifth edition |
| Materias: | |
| Acceso en línea: | https://resolver.vitalsource.com/9781292458786 |
| Etiquetas: |
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