Marketing Management/

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as...

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Bibliografiske detaljer
Main Authors:	Kotler, Philip (Author), Keller, Kevin Lane (Author), Brady, Mairead (Author), Goodman, Malcolm (Author), Hansen, Torben (Author)
Format:	Electronisk Bog
Udgivet:	Harlow : Pearson International Content, 2024.
Udgivelse:	Fifth edition
Fag:	Non-Classifiable
Online adgang:	https://resolver.vitalsource.com/9781292458786
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