Marketing Strategy and Competitive Positioning/

The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a market...

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Bibliographic Details

Main Authors:	Hooley, Graham (Author), Piercy, Nigel (Author), Nicoulaud, Brigitte (Author), Rudd, John (Author), Lee, Nick (Author)
Format:	Electronic Book
Published:	Harlow : Pearson International Content, 2024.
Edition:	Eighth edition
Subjects:	Non-Classifiable
Online Access:	https://resolver.vitalsource.com/9781292456720
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