Hooley, G., Piercy, N., Nicoulaud, B., Rudd, J., & Lee, N. (2024). Marketing Strategy and Competitive Positioning (Eighth edition.). Pearson International Content.
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Chicago Style (17th ed.) Citation
Hooley, Graham, Nigel Piercy, Brigitte Nicoulaud, John Rudd, and Nick Lee. Marketing Strategy and Competitive Positioning. Eighth edition. Harlow: Pearson International Content, 2024.
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MLA (9th ed.) Citation
Hooley, Graham, et al. Marketing Strategy and Competitive Positioning. Eighth edition. Pearson International Content, 2024.
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Warning: These citations may not always be 100% accurate.