Marketing Strategy and Competitive Positioning/

The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a market...

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Detalhes bibliográficos
Main Authors: Hooley, Graham (Author), Piercy, Nigel (Author), Nicoulaud, Brigitte (Author), Rudd, John (Author), Lee, Nick (Author)
Formato: Recurso Electrónico Livro
Publicado em: Harlow : Pearson International Content, 2024.
Edição:Eighth edition
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Acesso em linha:https://resolver.vitalsource.com/9781292456720
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Marketing strategy & competitive positioning / Por Hooley, Graham J.

Publicado em 2012.
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