Kotler, P., Keller, K. L., Brady, M., Goodman, M., & Hansen, T. (2024). Marketing Management (Fifth edition.). Pearson International Content.
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Chicago Style (17th ed.) Citation
Kotler, Philip, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, and Torben Hansen. Marketing Management. Fifth edition. Harlow: Pearson International Content, 2024.
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MLA (9th ed.) Citation
Kotler, Philip, et al. Marketing Management. Fifth edition. Pearson International Content, 2024.
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Warning: These citations may not always be 100% accurate.