Marketing Management/

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as...

Descrición completa

Gardado en:
Detalles Bibliográficos
Main Authors: Kotler, Philip (Author), Keller, Kevin Lane (Author), Brady, Mairead (Author), Goodman, Malcolm (Author), Hansen, Torben (Author)
Formato: Electrónico Libro
Publicado: Harlow : Pearson International Content, 2024.
Edición:Fifth edition
Subjects:
Acceso en liña:https://resolver.vitalsource.com/9781292458786
Tags: Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!