Essentials of Marketing/

<p>Like Brassington’s <i>Principles of Marketing</i>, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style...

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Detaylı Bibliyografya
Asıl Yazarlar: Brassington, Frances (Yazar), Pettitt, Stephen (Yazar)
Materyal Türü: Elektronik Kitap
Baskı/Yayın Bilgisi: Harlow : Pearson International Content, 2013.
Edisyon:Third edition
Konular:
Online Erişim:https://resolver.vitalsource.com/9780273728139
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