Essentials of Marketing/
Understand the core concepts of marketing explained in a real-life context Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theo...
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| Main Authors: | , |
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| Format: | Electronic Book |
| Published: |
Harlow :
Pearson International Content,
2023.
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| Edition: | Eighth edition |
| Subjects: | |
| Online Access: | https://resolver.vitalsource.com/9781292429557 |
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