Essentials of Marketing/

Understand the core concepts of marketing explained in a real-life context Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theo...

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Bibliografiske detaljer
Main Authors: Martin, Jane (Author), Blythe, Jim (Author)
Format: Electronisk Bog
Udgivet: Harlow : Pearson International Content, 2023.
Udgivelse:Eighth edition
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Online adgang:https://resolver.vitalsource.com/9781292429557
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