Integrated Advertising, Promotion, and Marketing Communications, Global Edition/
For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in...
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| Main Authors: | , |
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| Formato: | Recurso Electrónico Livro |
| Publicado em: |
Harlow :
Pearson International Content,
2021.
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| Edição: | Ninth edition |
| Assuntos: | |
| Acesso em linha: | https://resolver.vitalsource.com/9781292411347 |
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