Integrated Advertising, Promotion, and Marketing Communications, Global Edition/

For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in...

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Autors principals: Clow, Kenneth E (Autor), Baack, Donald E (Autor)
Format: Electrònic Llibre
Publicat: Harlow : Pearson International Content, 2021.
Edició:Ninth edition
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Accés en línia:https://resolver.vitalsource.com/9781292411347
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Ítems similars: Integrated Advertising, Promotion, and Marketing Communications, Global Edition/