International Business: The Challenges of Globalization, Global Edition/

<p>International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting success...

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Autors principals: Wild, John J. (Autor), Wild, Kenneth L. (Autor)
Format: Electrònic Llibre
Publicat: Harlow : Pearson International Content, 2023.
Edició:Tenth edition
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Accés en línia:https://resolver.vitalsource.com/9781292450193
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