Consumer Behavior, Global Edition/
For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of...
保存先:
| 主要な著者: | , , |
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| フォーマット: | 電子媒体 図書 |
| 出版事項: |
Harlow :
Pearson International Content,
2018.
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| 版: | Twelfth edition |
| 主題: | |
| オンライン･アクセス: | https://resolver.vitalsource.com/9781292269269 |
| タグ: |
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