Consumer Behavior, Global Edition/

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Schiffman, Leon G (Awdur), Wisenblit, Joseph L. (Awdur), Schiffman, Leon G. (Awdur)
Fformat: Electronig Llyfr
Cyhoeddwyd: Harlow : Pearson International Content, 2018.
Rhifyn:Twelfth edition
Pynciau:
Mynediad Ar-lein:https://resolver.vitalsource.com/9781292269269
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!