Consumer Behavior, Global Edition/
For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of...
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| Main Authors: | , , |
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| Format: | Electronic Book |
| Published: |
Harlow :
Pearson International Content,
2018.
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| Edition: | Twelfth edition |
| Subjects: | |
| Online Access: | https://resolver.vitalsource.com/9781292269269 |
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