Schiffman, L. G., Wisenblit, J. L., & Schiffman, L. G. (2018). Consumer Behavior, Global Edition (Twelfth edition.). Pearson International Content.
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Chicago Style (17th ed.) Citation
Schiffman, Leon G., Joseph L. Wisenblit, and Leon G. Schiffman. Consumer Behavior, Global Edition. Twelfth edition. Harlow: Pearson International Content, 2018.
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MLA (9th ed.) Citation
Schiffman, Leon G., et al. Consumer Behavior, Global Edition. Twelfth edition. Pearson International Content, 2018.
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