Consumer Behavior, Global Edition/

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of...

Fuld beskrivelse

Bibliografiske detaljer

Main Authors:	Schiffman, Leon G (Author), Wisenblit, Joseph L. (Author), Schiffman, Leon G. (Author)
Format:	Electronisk Bog
Udgivet:	Harlow : Pearson International Content, 2018.
Udgivelse:	Twelfth edition
Fag:	Business & Economics/Management
Online adgang:	https://resolver.vitalsource.com/9781292269269
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!