Principles of Marketing, European Edition/

<p><b><i>Principles of Marketing</i></b>, helps students understand how to create value, build customer relationships&nbsp;and master key marketing challenges. The the&nbsp;8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with&nbsp;examples...

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Bibliographic Details

Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Author), Harris, Lloyd C. (Author), He, Hongwei (Author), Piercy, Nigel (Author), Kotler, Phil T. (Author)
Format:	Electronic Book
Published:	Harlow, United Kingdom : Pearson International Content, 2019.
Edition:	Eighth edition
Subjects:	Business & Economics/Marketing/General
Online Access:	https://resolver.vitalsource.com/9781292269603
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