Principles of Marketing, European Edition/
<p><b><i>Principles of Marketing</i></b>, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples...
Saved in:
| Main Authors: | , , , , , |
|---|---|
| Format: | Electronisk Bog |
| Udgivet: |
Harlow, United Kingdom :
Pearson International Content,
2019.
|
| Udgivelse: | Eighth edition |
| Fag: | |
| Online adgang: | https://resolver.vitalsource.com/9781292269603 |
| Tags: |
Ingen Tags, Vær først til at tagge denne postø!
|
| Summary: | <p><b><i>Principles of Marketing</i></b>, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.</p> |
|---|---|
| Fysisk beskrivelse: | 1 online resource |
| ISBN: | 9781292269603 |