Principles of Marketing, European Edition/
<p><b><i>Principles of Marketing</i></b>, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples...
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| Hlavní autoři: | , , , , , |
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| Médium: | Elektronický zdroj Kniha |
| Vydáno: |
Harlow, United Kingdom :
Pearson International Content,
2019.
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| Vydání: | Eighth edition |
| Témata: | |
| On-line přístup: | https://resolver.vitalsource.com/9781292269603 |
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