International Marketing and Export Management/

International Marketing and Export Management offers an accessible text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where ther...

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Bibliographic Details

Main Authors:	Albaum, Gerald (Author), Duerr, Edwin (Author), Strandskov, Jesper (Author), Josiassen, Alexander (Author), Polonsky, Michael (Author)
Format:	Electronic Book
Published:	Harlow : Pearson International Content, 2016.
Edition:	Eighth edition
Subjects:	Business & Economics/Marketing/General
Online Access:	https://resolver.vitalsource.com/9781292016955
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