International Marketing and Export Management/

International Marketing and Export Management offers an accessible text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where ther...

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Autors principals: Albaum, Gerald (Autor), Duerr, Edwin (Autor), Strandskov, Jesper (Autor), Josiassen, Alexander (Autor), Polonsky, Michael (Autor)
Format: Electrònic Llibre
Publicat: Harlow : Pearson International Content, 2016.
Edició:Eighth edition
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Accés en línia:https://resolver.vitalsource.com/9781292016955
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International marketing and export management / per Albaum, Gerald S.

Publicat 2011.
Llibre
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International marketing and export management / per Albaum, Gerald

Publicat 2008.
Llibre