International Marketing and Export Management/

International Marketing and Export Management offers an accessible text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where ther...

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Autors principals:	Albaum, Gerald (Autor), Duerr, Edwin (Autor), Strandskov, Jesper (Autor), Josiassen, Alexander (Autor), Polonsky, Michael (Autor)
Format:	Electrònic Llibre
Publicat:	Harlow : Pearson International Content, 2016.
Edició:	Eighth edition
Matèries:	Business & Economics/Marketing/General
Accés en línia:	https://resolver.vitalsource.com/9781292016955
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