Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research /

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Bibliografski detalji
Daljnji autori:	Demangeot, Catherine (Urednik), Broderick, Amanda J. (Urednik), Craig, C. Samuel (Urednik)
Format:	Elektronički e-knjiga
Jezik:	engleski
Izdano:	[Bradford, West Yorkshire, England] : Emerald, [2015]
Serija:	International Marketing Review, Volume 32 Number 2
Teme:	Export marketing. Marketing. International business enterprises. Electronic books.
Online pristup:	An electronic book accessible through the World Wide Web; click to view
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