Principles of Marketing, European Edition/

<p><b><i>Principles of Marketing</i></b>, helps students understand how to create value, build customer relationships&nbsp;and master key marketing challenges. The the&nbsp;8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with&nbsp;examples...

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Autors principals:	Kotler, Philip (Autor), Armstrong, Gary (Autor), Harris, Lloyd C. (Autor), He, Hongwei (Autor), Piercy, Nigel (Autor), Kotler, Phil T. (Autor)
Format:	Electrònic Llibre
Publicat:	Harlow, United Kingdom : Pearson International Content, 2019.
Edició:	Eighth edition
Matèries:	Business & Economics/Marketing/General
Accés en línia:	https://resolver.vitalsource.com/9781292269603
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