Principles of Marketing, European Edition/

<p><b><i>Principles of Marketing</i></b>, helps students understand how to create value, build customer relationships&nbsp;and master key marketing challenges. The the&nbsp;8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with&nbsp;examples...

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Príomhchruthaitheoirí: Kotler, Philip (Údar), Armstrong, Gary (Údar), Harris, Lloyd C. (Údar), He, Hongwei (Údar), Piercy, Nigel (Údar), Kotler, Phil T. (Údar)
Formáid: Leictreonach LEABHAR
Foilsithe / Cruthaithe: Harlow, United Kingdom : Pearson International Content, 2019.
Eagrán:Eighth edition
Ábhair:
Rochtain ar líne:https://resolver.vitalsource.com/9781292269603
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