Principles of Marketing, European Edition/

<p><b><i>Principles of Marketing</i></b>, helps students understand how to create value, build customer relationships&nbsp;and master key marketing challenges. The the&nbsp;8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with&nbsp;examples...

詳細記述

書誌詳細

主要な著者:	Kotler, Philip (著者), Armstrong, Gary (著者), Harris, Lloyd C. (著者), He, Hongwei (著者), Piercy, Nigel (著者), Kotler, Phil T. (著者)
フォーマット:	電子媒体 図書
出版事項:	Harlow, United Kingdom : Pearson International Content, 2019.
版:	Eighth edition
主題:	Business & Economics/Marketing/General
オンライン･アクセス:	https://resolver.vitalsource.com/9781292269603
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